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Jan 01, 2009 · Markus Frind works one hour a day and brings in $10 million a year. How does he do it? He keeps things simple. At 10 o'clock in the morning, Markus Frind.
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COMMAND CENTRAL Frind recently increased his staff from zero to three and moved operations from his bedroom to a nearby office tower. This is not because Frind is lazy. The problem is that he is still getting used to the idea of a commute that involves traveling farther than the distance between the living room and the bedroom.
Frind drops his bag and plops himself down in front of one of them. He looks down at his desk. Like most of his advertising deals, this one found Frind. Today, according to the research firm Hitwise, his creation is the largest dating website in the U, pof server down. Today, he employs just trend piece customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else.
Amazingly, Frind has set up his company so that doing everything else amounts to doing almost nothing at all. Frind would do you have to have a facebook for tinder on at night, spend a minute or two making sure there were no serious error messages, and then go back to sipping expensive wine.
This person is unknown and undistinguished. He builds his company by himself and from his apartment. New date site most stories, this is where the hard work begins - the long hours, sleepless nights, and near-death business experiences.
But this one is way more mellow. Quiet, pof server down, soft-featured, and ordinary looking, he is the kind of person who can get lost in a roomful of people and who seems to take up less space than his large frame would suggest. Those who know Frind describe him as introverted, pof server down, smart, and a little awkward. When he does engage in conversation, Frind can be disarmingly frank, delivering vitriolic quips with a self-assured cheerfulness that feels almost mean.
Yahoo NASDAQ:YHOOhe says, is "a complete joke," Google NASDAQ:GOOG is "a cult," and Match is "dying. He always says exactly what he thinks. Another memorable valentine involved the secret consumption of a massive quantity of hot peppers.
Kanciar, a freelance Web designer who also helps out around Plenty of Fish, is a lanky blonde with an easy smile and a hearty laugh, which she often uses to try to get Frind to open up. He seems perpetually lost in thought, constantly thinking about and studying the world around him. His fellow engineers seemed to be writing deliberately inscrutable code in order to protect their jobs.
In his spare time, he started working on a piece of software that was designed to find prime numbers in arithmetic progression. The topic, a perennial challenge in mathematics because it requires lots of computing power, had been discussed in one of his classes, and Frind thought it would be a fun way to learn how to sharpen his skills. Worried that he pof server down again find himself unemployed, Frind pof server down to bolster his qualifications.
Online dating was an inspired choice. Not only does the act of building an intricate web of electronic winks, smiles, and nudges require significant programming skills, but the industry has always been a friendly place for oddballs and opportunists. Industry pioneer Gary Kremen, the founder of Match and the man who registered the crimefamily.info domain name, cites rapper Ice Cube and the bank robber "Slick" Willie Sutton as important influences on his business philosophy.
Another pioneer, James Hong, co-founded Hot or Not, a site with a single, crude feature. Pof server down, which has also courted Plenty of Fish, derives most of its revenue from Ashley Madison, a dating website for married people tag line: "Life is short. He suffers from hypersensitivity to light, and his eyes were not taking well to long days in front of a screen.
Working a few hours an evening for two weeks, Frind built a crude dating site, which he named Plenty of Fish, pof server down. It was desperately simple - just an unadorned list of plain-text personals ads. But it promised something that no big dating company offered: it was free.
Online dating seemed like a good idea, but he was startled to discover that the site charged users hefty fees. I was like, pof server down, I can beat these guys. In pof server down so, he had found a way to reach a large, underserved market. Even better, he had created a perfect place for paid dating sites to spend their huge advertising budgets. Plenty of Fish grew slowly at first as Frind focused on learning the programming language and trolling internet forums for clues on how to increase traffic.
Frind knew little about search-engine optimization or online advertising, but he was a quick study. Frind used his home computer as a Web server - an unusual but cost-effective choice - and spent his time trying to game Google with the tricks he picked up on the forums. In July, Google introduced a free tool called AdSense, which allowed small companies to automatically sell advertisements and display them on their websites. He quit his job, pof server down.
Moreover, he has taken a path that seems at odds with the conventional wisdom about internet companies. Most websites with as much traffic as Plenty of Fish would have by this point raised millions of dollars from venture capitalists, pof server down, hired dozens of engineers and business-development types, and figured out a way to keep someone as unconventional as Markus Frind from making any major decisions.
Web analytic services that used to cost thousands of dollars a year are now free. Competitive data, once available to only the largest companies, can be had with only a few clicks on crimefamily.info and crimefamily.info.
And advertising networks, especially AdSense, have made it possible, even preferable, for internet entrepreneurs to bootstrap their businesses without hiring a sales force and raising lots of money. No one has used this ecosystem as effectively as Markus Frind, who has stayed simple, cheap, and lean even as his revenue and profits have grown well beyond those of a typical one-person company.
When searching for a prospective mate, one is inundated with pictures that tinder kindling fuel not cropped or properly resized. Instead, headshots are either comically squished or creepily elongated, a carnivalesque effect that makes it difficult to quickly size up potential mates. And second, on a site this big and this complex, it is impossible to predict how even the smallest changes might affect the bottom line.
Fixing the wonky images, for instance, might actually hurt Plenty of Fish. That causes people to view more profiles and allows Frind, who gets paid by the page view, to serve more ads.
Not only has Frind managed to run his company with almost no staff, but he has also been able to run a massive database with almost no computer free dating. Frind has just eight.
He is not eager to explain how he manages this, but he says that it mostly comes from writing efficient code, a necessity when you are the only code writer and are extremely averse to spending money on additional hardware and features. He is good, too: When I joined him for a game of Risk in October, he sat silently for almost the entire game pof server down clearing the board in a single, virtuosic turn.
He was still gloating the next morning. Frind approaches business in much the same way. I refused to accept defeat of any kind. In March of that year, Frind mentioned these facts to Robert Scoble, a popular tech blogger whom he met at a conference in Vancouver. When Scoble wrote about the solo entrepreneur with the ugly website making millions of dollars a year, pof server down, his readers were in vip streams tinder. At the time, AdSense was seen as a tool for amateurs.
A search-engine-optimization blogger, Jeremy Schoemaker, wrote that Frind was a liar. But some thought the check was a fake, while others felt that posting it was a crude promotional stunt. But the stunt worked, pof server down. But the plans were not exactly concrete, pof server down. Frind seems untroubled by this disconnect. He says he leased an office because he was tired pof server down working at home. And he is in no hurry.
He says he thinks about that sometimes and has even toyed with creating a free job- listings site but finds the idea stultifying. How is he not bored already? But if Frind is guilty of a kind of sloth, there is also a wisdom to his passivity. Being ever careful takes serious self-discipline, and an aversion to doing harm pof server down be more valuable than an overeagerness for self-improvement.
Frind created his own game and wrote his own rules. As growing legions of lovesick people around the globe search for their perfect mates and advertisers fall over one another to write him ever larger checks, he just kicks back and smiles. And the money rolls in. Max Chafkin is a senior writer for the magazine. He wrote the November cover story on Kevin Rose, founder of the social news site Digg. Enter your email to reset your password.
Or sign up using:. And the Money Comes Rolling In. How does he do it? He keeps things simple. Senior contributing writer Max Chafkin has profiled companies such as Yelp, Zappos, Twitter. Threadless, and Tesla for the magazine. He lives in Brooklyn, New York. AS EASY AS IT LOOKS Markus Frind and his girlfriend, Annie Kanciar, have loads of time to okc search in their Vancouver, British Columbia, apartment. Jeff Minton COMMAND CENTRAL Frind recently increased his staff from zero to three and moved operations from his bedroom to a nearby office tower.
To demonstrate, Frind turns to his computer and begins fiddling with a free software program that he uses to manage his advertising inventory. As Frind gets up to leave, I ask him what he has planned for the rest of the day. With friends and family, Frind expresses affection through playful pranks.
F rind spent his formative years on a grain farm in the northern hinterlands of British Columbia - "the bush," in local parlance. This thought was not exactly new. Frind has resisted adding other commonly requested features, such as chatrooms and video profiles, on the same grounds. O ften, at the end of a long workday, which is to say around noon, Frind plays war games. Frind embraced the controversy.