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To avoid the use of fake accounts, users sign in through Facebook — which is banned in China. This does not look set to deter Sean Rad, founder and CEO of Tinder, who told CNBC that China was definitely a market he wanted to be in. Read more: How to Turn Tinder in china Into a Dating Device "China is the market that I think about a lot. Two of its fastest growing large markets are the U. The app works by showing users pictures of potential matches in their area. If they like what they see, they swipe right; if not, they swipe left.
When both parties are interested they are matched and — crucially only then — given the ability to message each other. These numbers could be considerably higher, however, if the app successfully tapped the Chinese market. For instance, when it reported earnings in October, Facebook CFO David Ebersman admitted that the daily activity among younger teens has declined.
But Rad dismissed these concerns, arguing that Facebook gave the app authenticity. The app only lets users post images from their Facebook photo albums to further discourage fake accounts. But for now, Facebook has been very good for us.
But despite its grand expansion plans — and massive user base - Tinder does not yet generate any revenue. The app is free, and "we intend keeping it free always," Rad insisted. Monetization options open to Tinder include in-app purchases such as a subscription model like Linkedin Premium and advertising, Rad said, but would not disclose further details.
Is Tinder heading a similar way? Tinder in china her on Twitter KatrinaBishop and Google. Log In Register Log Out News. Your Money, Your Future. EDITION Register Log In Profile Email Preferences PRO Sign Out. Dating in China to heat up? Tinder CEO: No rush for paid-for content. But to make this move, Tinder would have to lose its current link to Facebook. In China and beyond this could mean new partnerships with local operators, according to Jack Kent, mobile and media industry analyst at research firm IHS in London.
Indeed, Facebook certainly provides Tinder with a large base from which to pluck potential users. But its current lack of revenue does not, of course, mean that Tinder has no value, tinder in china.
Update: This story has been updated to clarify the ownership status of Tinder. Katrina Bishop News Editor, CNBC. Download the latest Flash player and try again. YOUR BROWSER IS NOT SUPPORTED. Please upgrade to watch video. The requested video is unable to play, tinder in china.
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